Athletics & Advancement: What Colleges & Universities Need to Know Now

CCS Fundraising is pleased to share Athletics & Advancement: What Colleges & Universities Need to Know Now, a new resource exploring how colleges and universities can navigate the evolving athletics fundraising landscape. As NIL opportunities, shifting donor expectations, and changing institutional priorities continue to reshape higher education, institutions are reexamining the role of athletics within their broader advancement strategies.

Key insights include: 

• The trends reshaping athletics fundraising and what they mean for institutional advancement.
• How colleges and universities are adapting their NIL and fundraising models to support long-term success.
• Actionable strategies to strengthen donor engagement, grow major gift opportunities, and align athletics with broader institutional priorities.